This feature enables the creation of advanced, highly controlled affinities—beyond the simplicity of adding basic categories, keywords, or brands. 

While the standard setup remains ideal for quick targeting, Custom Affinities provide deeper flexibility for more sophisticated use cases.

You can define conditions based on page titles, URLs, sections, and user-triggered events—configured directly within their respective sections in the platform. In the example shown, we’ve built an affinity for "striped" products, but the use cases are virtually limitless.

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