Last time we introduced Activation Comparison — the ability to compare two interactions side-by-side and understand performance differences.

Now we’ve taken it a huge step forward.

The comparison is now fully AI-powered.

Instead of just showing differences, the system independently analyzes everything:
• campaign structure & setup
• audiences & targeting logic
• timing & exposure strategy
• creatives — images, text, and messaging
• and of course — performance results

It then highlights the most meaningful differences between the two activations, explains why one campaign outperforms the other, uncovers the success factors, and provides clear recommendations on how to improve the weaker one.

You can even continue the conversation — ask follow-up questions and move directly into optimization to achieve better outcomes.

This is a real step toward autonomous optimization.

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 We're excited to announce the next step
 in the evolution of Wandz.ai
 
Starting today, Wandz.ai becomes AdaptiveCX - with a refreshed look & feel that seamlessly integrates into the broader AB Tasty product suite.
This update reflects our commitment to a more unified platform for AI-driven personalization and optimization.

Over time, AdaptiveCX will continue to connect more closely with the AB Tasty & VWO suites, bringing together complementary capabilities to support a more holistic approach to Digital Experience Optimization.

This transformation is part of our shared vision to redefine the future of Digital Experience Optimization, empowering teams to create smarter, more adaptive customer experiences at scale.
Your current workflows remain the same - only more powerful, connected, and future-ready.

Thank you for being part of our journey.

Continue to AdaptiveCX

Until now, audiences could be built based on whether a visitor had an affinity to a specific category.
Many of our customers asked to go one step further: not just if an affinity exists, but how strong it is.

You can now create audiences based on affinity thresholds — for example, visitors who showed affinity to Accessories more than 5 times, or below a defined level.
This unlocks far more precise segmentation and enables smarter, intent-driven actions across personalization, messaging, and optimization use cases.

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Until now, the full analytics view for events and affinities showed what portion of visitors across the site population were associated with a specific event or affinity.
You can now go deeper. In addition to coverage, analytics now surface how many times an event was detected and how frequently visitors were identified with a specific affinity.

This added depth provides a much clearer picture of visitor behavior, intent strength, and preference intensity - not just whether something happened, but how often it happened.
With this enrichment, teams can make better-informed decisions when defining audiences and activating personalization, leading to more accurate targeting and more effective adaptive experiences.

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This is a big one.
Until now, you had powerful tools to analyze the performance of a single activation with rich analytics and AI-generated insights.
Now, for the first time, you can directly compare any two Interactions side by side - performance and full configuration - to instantly understand what’s driving impact.

See how differences in audience, targeting logic, timing, and exposure translate into real results, and clearly spot why one activation outperforms another.

And this is just the beginning
Coming next is an AI-powered comparison that doesn’t just show differences - it explains them.
You’ll get clear reasoning behind performance gaps and actionable recommendations on how to improve weaker activations based on what’s already working.

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The Dependencies Graph makes it easy to understand how different entities in the platform are connected - for example,
seeing which events and affinities an audience is built from, and which activations are using that audience.
It’s a powerful way to verify that your data is being fully leveraged across the Wandz platform.

As we saw customers using this view on an ongoing basis, we’ve taken it a step further.
You can now navigate directly from one dependency to another, explore the dependencies of that newly selected entity,
and also jump straight to the entity itself to continue working with it.

This turns the graph from a static view into an interactive exploration and workflow tool.

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You can now pause the Wandz JavaScript tag directly from the platform settings.
This lets you temporarily stop the tag from running without removing it from your site or changing your deployment-the tag remains in place but does not execute any logic.

This is useful when you need to troubleshoot unexpected site behavior, validate configuration or integration changes,
respond to external changes such as browser or third-party script updates, or perform operational or compliance reviews.

Once ready, the tag can be easily re-enabled to resume normal operation.

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Introducing Adaptive Carousels - one of the fastest, highest-impact ways to make your journey adaptive. Wandz now automatically reshuffles items inside any carousel based on real-time, in-session affinities. No rules, no curation - just instant relevance for every visitor.

Here’s what makes it powerful:

• 1:1 Real-Time Personalization
  Every visitor sees a dynamically re-ordered carousel reflecting their live behavior, intent, and affinities.
  
  
• Works With Any Carousel
  Product rows, brand sliders, categories, editorial content, homepage modules - if it slides, it adapts.
  
  
• Full Journey Coverage
  From homepage to PDP to editorial and content hubs - Adaptive Carousels elevate the full experience.
  
  
• Immediate Business Impact
  Early adopters are already seeing strong lifts in engagement and conversion.

Want to hear case studies from brands using it today?
Reach out - the results speak for themselves.

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Adaptive Search automatically surfaces the most relevant terms for every visitor using real-time affinities - no rules, no setup, fully adaptive.
But many teams asked for a bit more precision on top of the automation.

Starting today, you can:

• Exclude specific terms you don’t want shown, even if they’re part of your Affinity taxonomy
  
  
• Promote terms you want to prioritize when multiple affinities appear
  
  
• Set smart defaults when visitor signal is still low

All directly inside the Adaptive Search wizard - 100% no-code.You now get the best of both worlds: the full power of adaptiveness plus the control to fine-tune whenever you need it.

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We are beyond excited to share some monumental news: Wandz.ai has been acquired by AB Tasty, a global leader in AI-powered experience optimization!

This isn’t just a big step for us; it’s a huge leap forward for the entire digital experience industry. This strategic move brings together two pioneers in innovation, combining Wandz.ai’s revolutionary Adaptive CX technology with AB Tasty’s massive global scale and powerful ecosystem. 

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