Last time we introduced Activation Comparison — the ability to compare two interactions side-by-side and understand performance differences.

Now we’ve taken it a huge step forward.

The comparison is now fully AI-powered.

Instead of just showing differences, the system independently analyzes everything:
• campaign structure & setup
• audiences & targeting logic
• timing & exposure strategy
• creatives — images, text, and messaging
• and of course — performance results

It then highlights the most meaningful differences between the two activations, explains why one campaign outperforms the other, uncovers the success factors, and provides clear recommendations on how to improve the weaker one.

You can even continue the conversation — ask follow-up questions and move directly into optimization to achieve better outcomes.

This is a real step toward autonomous optimization.

Take Me There