Trend graphs are now more insightful than ever. We’ve added contextual layers of insights on top of the existing time-trend graphs, helping explain why results look the way they do. Instead of just seeing the performance line, you’ll now get indicators that highlight meaningful changes in campaigns, setup adjustments, or shifts in data.

These added insights make it easier to connect the dots between changes you make and the results you see. Whether it’s a campaign modification or a sudden data trend, the system highlights it directly on the graph, saving you time and providing better clarity into cause and effect.

We’re excited to announce that Statistical Significance scores are now integrated into all activations. From now on, whenever you see an uplift in your business metrics, you’ll also see a Statistical Significance score that defines the level of confidence behind the results. This makes it much easier to separate meaningful improvements from random fluctuations, so you can make decisions with more certainty.

To ensure accuracy, we’ve implemented state-of-the-art statistical methods: the T-Test for numeric metrics (such as Cart Total) and the Z-Test for boolean metrics (such as Conversion Rate). These methods take into account the volume of data, stability, and fluctuations, ensuring the insights are reliable and actionable.

Managing multiple domains just got much simpler. Until now, if you created assets in Wandz and wanted to use them on another domain, you had to manually recreate everything from scratch. With our new Duplicate Across Domains capability, you can now copy assets seamlessly between properties—saving time, reducing errors, and eliminating repetitive work.

We’re starting with Interactions (so you can reuse designs you’ve already perfected) and Custom AI Features you’ve configured. And this is just the beginning! Support for additional asset types will be added soon. It’s a major boost for teams managing multiple domains who want consistency without the time-consuming manual effort.

Take Me There

We’re thrilled to announce a major innovation in Wandz: AI-Generated Interactions.

Until now
Designing an Interaction in Wandz meant browsing through available templates, picking the one that felt closest to your vision, and then customizing it step by step to match your campaign’s goals. This gave flexibility and control - but always started from a fixed structure.

From now
You can create entirely new designs simply by telling Wandz what you want.
Click “Design With AI”, type a short prompt in your own words - for example:

• “promote our Holiday Sale with a limited-time discount”
• “highlight the launch of our New Arrivals collection”
• “remind visitors about our free shipping offer before checkout”

Wandz will instantly generate a tailored Interaction ready for you to use.
Campaigns now move from idea to execution in seconds - anyone can turn their vision into reality just by describing it.

Take Me There

This SDK brings the full power of Wandz.ai’s Adaptive CX platform into native Android apps,
providing the same functionality you know from our Web SDK - with important mobile-specific enhancements:

• Data collection
  Captures device-related data that’s accessible in mobile environments.
  
  
• Inference (events, affinity, audiences)
  Works the same way as on web, but also leverages data points set up by the app itself.
  
  
• Predictive models
  Expanded to include mobile-related predictions for deeper personalization.
  
  
• Activations
  All the capabilities of web, adapted to native mobile contexts and experiences.
  
  
• Integrations
  Pre-built set of connectors to leading SDKs, making it easy to extend data and actions across the mobile stack.

This marks a major milestone in expanding the omnichannel reach of Wandz.ai,
empowering brands to deliver adaptive, personalized experiences seamlessly across web and mobile.

And we’re not stopping here - our iOS SDK is already in development… so stay tuned! 🍏📲

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With this new capability, you can now control how often a visitor sees a specific Interaction:

• Once per session
• Once per day
  
• Once in a lifetime

This flexibility gives you more control over how prominent your messages, promotions, or experiences should be and at what frequency they’re delivered.

Whether you want to create urgency, keep visibility light, or ensure a visitor never misses an important announcement - you’re in charge.

Take Me There

Take Me There

• Raw Data – already provides rich capabilities, letting you fully customize and fetch any data of interest at the raw event or session level. This gave teams a lot of flexibility to pull detailed insights directly from Wandz.
• Aggregated Data – on the other hand, was more limited. Until now, you could only fetch Daily Sessions in aggregate, without the ability to shape it to your own needs.

• Sessions performing a specific event.
• Sessions with a certain affinity (brand, category, color, etc.).
• Any combination of actions and attributes.

Take Me There

• See how performance changes day by day.
• Spot spikes, dips, and emerging patterns in real time.
• Quickly connect insights to action by adjusting and optimizing your activations on the spot.

Take Me There

• Create faster – skip the manual effort of writing and editing.
• Ensure accuracy – reduce typos, inconsistencies, and vague labels.
• Enable better usage – well-tagged elements are easier to query, connect, and activate throughout Wandz.

Take Me There