3 months ago
Measure Activations With Any Numeric KPIs
Until now, activation performance could only be measured with boolean KPIs (e.g., the portion of visitors who reached a certain outcome).
From today, you can define any numeric KPI as a measurement for your activations — giving you complete flexibility to track and optimize based on the metrics that matter most to your business. These KPIs are measured across your Test/Control or Used/Not-Used groups, providing a much deeper view of impact.
For example, you might choose to measure cart value, number of items in cart, or revenue per visitor — but the key is that you can now decide which numeric KPIs best represent success. To use them, you’ll just need to define them as Features first in Wandz.
This shift means you’re no longer limited to yes/no outcomes, but can capture the full business value of your activations.
From today, you can define any numeric KPI as a measurement for your activations — giving you complete flexibility to track and optimize based on the metrics that matter most to your business. These KPIs are measured across your Test/Control or Used/Not-Used groups, providing a much deeper view of impact.
For example, you might choose to measure cart value, number of items in cart, or revenue per visitor — but the key is that you can now decide which numeric KPIs best represent success. To use them, you’ll just need to define them as Features first in Wandz.
This shift means you’re no longer limited to yes/no outcomes, but can capture the full business value of your activations.
