Latest features and improvements from the wandz.ai team
We are beyond excited to share some monumental news: Wandz.ai has been acquired by AB Tasty, a global leader in AI-powered experience optimization!
This isn’t just a big step for us; it’s a huge leap forward for the entire digital experience industry. This strategic move brings together two pioneers in innovation, combining Wandz.ai’s revolutionary Adaptive CX technology with AB Tasty’s massive global scale and powerful ecosystem.
Custom A/B Tests have become a core part of how teams experiment across Wandz.
Until now, their performance was accessible but without a complete analytics layer.
This update adds a dedicated Analytics Page, giving full visibility into how tests perform, how variations compare, and how audiences respond.
You can now view the main performance metrics, analyze results by audience segments, and identify patterns over time - all in one place.
The layout and functionality are aligned with the analytics for Adaptive Interactions and Adaptive Search, creating a consistent experience across activation types.
This new page makes it easier to interpret test outcomes, understand what drives performance differences, and apply those insights to future experiments.
We’re thrilled to introduce
a cutting-edge capability that pushes the boundaries of what’s possible with AI in customer experience.
Our advanced AI engine now automatically analyzes all the performance data of any Wandz activation and surfaces the most interesting, hidden, and impactful insights - the kind that would be nearly impossible to find manually.
With AI-Generated Performance Insights, you can:
Trend graphs are now more insightful than ever. We’ve added contextual layers of insights on top of the existing time-trend graphs, helping explain why results look the way they do. Instead of just seeing the performance line, you’ll now get indicators that highlight meaningful changes in campaigns, setup adjustments, or shifts in data.
These added insights make it easier to connect the dots between changes you make and the results you see. Whether it’s a campaign modification or a sudden data trend, the system highlights it directly on the graph, saving you time and providing better clarity into cause and effect.
We’re excited to announce that Statistical Significance scores are now integrated into all activations. From now on, whenever you see an uplift in your business metrics, you’ll also see a Statistical Significance score that defines the level of confidence behind the results. This makes it much easier to separate meaningful improvements from random fluctuations, so you can make decisions with more certainty.
To ensure accuracy, we’ve implemented state-of-the-art statistical methods: the T-Test for numeric metrics (such as Cart Total) and the Z-Test for boolean metrics (such as Conversion Rate). These methods take into account the volume of data, stability, and fluctuations, ensuring the insights are reliable and actionable.
Managing multiple domains just got much simpler. Until now, if you created assets in Wandz and wanted to use them on another domain, you had to manually recreate everything from scratch. With our new Duplicate Across Domains capability, you can now copy assets seamlessly between properties—saving time, reducing errors, and eliminating repetitive work.
We’re thrilled to announce a major innovation in Wandz: AI-Generated Interactions.
Until now
Designing an Interaction in Wandz meant browsing through available templates, picking the one that felt closest to your vision, and then customizing it step by step to match your campaign’s goals. This gave flexibility and control - but always started from a fixed structure.
From now
You can create entirely new designs simply by telling Wandz what you want.
Click “Design With AI”, type a short prompt in your own words - for example:
Wandz will instantly generate a tailored Interaction ready for you to use.
Campaigns now move from idea to execution in seconds - anyone can turn their vision into reality just by describing it.
This SDK brings the full power of Wandz.ai’s Adaptive CX platform into native Android apps,
providing the same functionality you know from our Web SDK - with important mobile-specific enhancements:
This marks a major milestone in expanding the omnichannel reach of Wandz.ai,
empowering brands to deliver adaptive, personalized experiences seamlessly across web and mobile.
And we’re not stopping here - our iOS SDK is already in development… so stay tuned! 🍏📲
With this new capability, you can now control how often a visitor sees a specific Interaction:
This flexibility gives you more control over how prominent your messages, promotions, or experiences should be and at what frequency they’re delivered.
Whether you want to create urgency, keep visibility light, or ensure a visitor never misses an important announcement - you’re in charge.
