We’re excited to announce that Statistical Significance scores are now integrated into all activations. From now on, whenever you see an uplift in your business metrics, you’ll also see a Statistical Significance score that defines the level of confidence behind the results. This makes it much easier to separate meaningful improvements from random fluctuations, so you can make decisions with more certainty.

To ensure accuracy, we’ve implemented state-of-the-art statistical methods: the T-Test for numeric metrics (such as Cart Total) and the Z-Test for boolean metrics (such as Conversion Rate). These methods take into account the volume of data, stability, and fluctuations, ensuring the insights are reliable and actionable.