Adaptive Search automatically surfaces the most relevant terms for every visitor using real-time affinities - no rules, no setup, fully adaptive.
But many teams asked for a bit more precision on top of the automation.

Starting today, you can:

• Exclude specific terms you don’t want shown, even if they’re part of your Affinity taxonomy
  
  
• Promote terms you want to prioritize when multiple affinities appear
  
  
• Set smart defaults when visitor signal is still low

All directly inside the Adaptive Search wizard - 100% no-code.You now get the best of both worlds: the full power of adaptiveness plus the control to fine-tune whenever you need it.

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Trend graphs are now more insightful than ever. We’ve added contextual layers of insights on top of the existing time-trend graphs, helping explain why results look the way they do. Instead of just seeing the performance line, you’ll now get indicators that highlight meaningful changes in campaigns, setup adjustments, or shifts in data.

These added insights make it easier to connect the dots between changes you make and the results you see. Whether it’s a campaign modification or a sudden data trend, the system highlights it directly on the graph, saving you time and providing better clarity into cause and effect.

We’re excited to announce that Statistical Significance scores are now integrated into all activations. From now on, whenever you see an uplift in your business metrics, you’ll also see a Statistical Significance score that defines the level of confidence behind the results. This makes it much easier to separate meaningful improvements from random fluctuations, so you can make decisions with more certainty.

To ensure accuracy, we’ve implemented state-of-the-art statistical methods: the T-Test for numeric metrics (such as Cart Total) and the Z-Test for boolean metrics (such as Conversion Rate). These methods take into account the volume of data, stability, and fluctuations, ensuring the insights are reliable and actionable.

We’re thrilled to announce a major innovation in Wandz: AI-Generated Interactions.

Until now
Designing an Interaction in Wandz meant browsing through available templates, picking the one that felt closest to your vision, and then customizing it step by step to match your campaign’s goals. This gave flexibility and control - but always started from a fixed structure.

From now
You can create entirely new designs simply by telling Wandz what you want.
Click “Design With AI”, type a short prompt in your own words - for example:

• “promote our Holiday Sale with a limited-time discount”
• “highlight the launch of our New Arrivals collection”
• “remind visitors about our free shipping offer before checkout”

Wandz will instantly generate a tailored Interaction ready for you to use.
Campaigns now move from idea to execution in seconds - anyone can turn their vision into reality just by describing it.

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• Raw Data – already provides rich capabilities, letting you fully customize and fetch any data of interest at the raw event or session level. This gave teams a lot of flexibility to pull detailed insights directly from Wandz.
• Aggregated Data – on the other hand, was more limited. Until now, you could only fetch Daily Sessions in aggregate, without the ability to shape it to your own needs.

• Sessions performing a specific event.
• Sessions with a certain affinity (brand, category, color, etc.).
• Any combination of actions and attributes.

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• See how performance changes day by day.
• Spot spikes, dips, and emerging patterns in real time.
• Quickly connect insights to action by adjusting and optimizing your activations on the spot.

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We’ve improved the UX of Wandz to make your newly created elements more visible. When you create something new, it will now appear at the top of your management tables for the first few hours.

This feature is important especially when teams are working together or moving fast - it’s easy to lose track of what was just added. 
This change ensures you and your team always have the most relevant, recent elements right at your fingertips.

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Until now, Interaction Previews were only available in LiveQA mode and limited to desktop. 

With this major update, you can now:    

• Preview interactions during the design phase — before they’re published or enter QA
• Seamlessly switch between desktop and mobile views to see how the experience performs across devices.
• View the interaction directly on your website, for a true-to-life feel using the “View on Website” option.

These improvements make it easier to collaborate, collect feedback earlier, and refine your designs more efficiently. 

To access the preview, just click one of the preview buttons in the Management Table, Summary, or Editor.

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Override automatic decision-making when multiple Interactions are eligible. Override automatic decision-making when multiple Interactions are eligible You can now set Custom Priority levels for your Interactions, giving you more control when several are eligible to show at the same time.  

By default, Wandz’s Adaptive Engine selects the best option based on performance and traffic balancing. But with Custom Priority—High, Higher, or Highest—you can manually ensure critical campaigns or time-sensitive messages take precedence when needed.

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