We’re seeing amazing usage of Wandz Interactions across so many use cases:

From consistent messaging throughout the flow, promotion of events and product lines, surveys, account signups, and affinity-based personalization, to preventing cart abandonment.

It’s exciting to see how powerful and versatile Interactions have become!
The strength of Wandz Interactions comes from its powerful engine — rich event data, affinities, in-session signals, and predictive models — combined with the ease of designing in our studio.

But we’ve also seen that non-optimal design often leads to non-optimal performance. So we’re here to help you get the best results possible. 

Introducing AI-Generated Design Tips:

• Get instant, AI-powered suggestions to improve your Interaction’s design
• Works while designing or after publishing — you choose
• Dedicated tips for both mobile and desktop
• Covers all design aspects — typography, colors, hierarchy, images, dimensions, and even copy suggestions

You can access this from multiple places in the Interactions feature — in the Studio, in the Summary, and via the Action Menu in the main management table.

Use it to take your Interactions to the next level!

Take Me There

More design flexibility than ever – We keep adding customization options, making our studio richer every week. 

You can now fully customize the Interactions’ close button – size, colors, positioning, and background overlay – so it fits perfectly with your brand guidelines and design language.

This makes your interactions even more attractive and consistent.

Take Me There

Activations are a key driver of impact throughout the customer journey — and understanding their performance is critical. Analytics help you see where your Interactions work best, and where there’s room to improve. 

We’ve now added Advanced Filters to take your analysis to the next level:

• Break down performance by device type (desktop, mobile, tablet)
• Analyze results by OS and browser
• Pinpoint exactly where each Activation performs better or underperforms

Use these filters for every Activation to identify patterns, uncover optimization opportunities, and plan smarter next steps for maximum impact.

Take Me There

Wandz.ai has always made it easy to move data across your tech & digital stack.  

Today, we announce the release of Wandz Server-side API Builder: a no-code tool that puts data access directly in your hands. 🎉   

Anyone on your team can now select the data they need, define the timeframe, instantly generate an API request, test it in the interface, and preview the response - before sharing with your teams.     

You are able to generate an API call with the exact data you need, raw level or aggregated - tailor it for your specific needs.   

Wandz’s server-side API builder opens up new ways to bring Wandz data into any tool, system, or workflow.

Take Me There

Until now, Interaction Previews were only available in LiveQA mode and limited to desktop. 

With this major update, you can now:    

• Preview interactions during the design phase — before they’re published or enter QA
• Seamlessly switch between desktop and mobile views to see how the experience performs across devices.
• View the interaction directly on your website, for a true-to-life feel using the “View on Website” option.

These improvements make it easier to collaborate, collect feedback earlier, and refine your designs more efficiently. 

To access the preview, just click one of the preview buttons in the Management Table, Summary, or Editor.

Take Me There

Override automatic decision-making when multiple Interactions are eligible. Override automatic decision-making when multiple Interactions are eligible You can now set Custom Priority levels for your Interactions, giving you more control when several are eligible to show at the same time.  

By default, Wandz’s Adaptive Engine selects the best option based on performance and traffic balancing. But with Custom Priority—High, Higher, or Highest—you can manually ensure critical campaigns or time-sensitive messages take precedence when needed.

Learn More

Share direct links to specific elements inside the Wandz platform. You can now generate deep share links that take teammates directly to specific areas of the Wandz platform, such as tabs, modals, or targeted data elements like audience logic, event configurations, or Affinities.

Instead of linking only to full pages, you can guide others to the exact section that requires their input, making collaboration and troubleshooting faster and more precise.

Take Me There

Enjoy auto-generated terms surfaced from your data as candidates for affinities. We’ve launched Suggested Affinities— a new way to uncover relevant, high-potential terms detected across your site that don’t yet exist in your affinity taxonomy.

These suggestions are automatically extracted from real visitor behavior, including URLs, page titles, and on-page content, and come with volume data to help assess their impact.     

Take Me There

As you know, our experimentation framework is designed to be dynamic — assigning users to test groups on a per-session basis to maximize randomness and explore more behavior patterns.

However, for specific use cases — especially those focused on longer-term behavioral change or ROI measurement — some clients have requested that we support user-based test group stickiness.

We’re happy to announce that this is now available.

In the interaction settings, clients can now choose whether test group assignment should refresh each session (default), or persist at the user level. This helps ensure that users consistently experience the same variant across multiple sessions — leading to more coherent journeys and better data for long-term impact analysis.

This feature adds a new layer of control to testing strategies, giving product and marketing teams the precision they need when experiment continuity matters.

Take Me There

We’ve just rolled out the ability to generate a dedicated LiveQA link for any specific activation. This makes it significantly easier for clients to test and review individual experiences when multiple are in a LiveQA state.

Until now, QA testing required manual filtering or toggling through multiple live experiences. With this new feature, a QA link can be created directly from the action menu of any activation. Clicking the link will immediately open the relevant experience — no confusion, no distractions.

To further streamline the QA process, we’ve introduced a “Force Show” flag. This allows the experience to be displayed even when the targeting rules (Who, Where, When) are not met — perfect for testing edge cases, timing validations, or audience-specific setups.

This feature was designed with flexibility and clarity in mind, and we believe it will make LiveQA a more powerful and user-friendly tool for teams running complex activation strategies.

Take Me There