Activations are a key driver of impact throughout the customer journey — and understanding their performance is critical. Analytics help you see where your Interactions work best, and where there’s room to improve. 

We’ve now added Advanced Filters to take your analysis to the next level:

• Break down performance by device type (desktop, mobile, tablet)
• Analyze results by OS and browser
• Pinpoint exactly where each Activation performs better or underperforms

Use these filters for every Activation to identify patterns, uncover optimization opportunities, and plan smarter next steps for maximum impact.

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