3 months ago

Measure Activations With Any Numeric KPIs

Until now, activation performance could only be measured with boolean KPIs (e.g., the portion of visitors who reached a certain outcome).

From today, you can define any numeric KPI as a measurement for your activations — giving you complete flexibility to track and optimize based on the metrics that matter most to your business. These KPIs are measured across your Test/Control or Used/Not-Used groups, providing a much deeper view of impact.

For example, you might choose to measure cart value, number of items in cart, or revenue per visitor — but the key is that you can now decide which numeric KPIs best represent success. To use them, you’ll just need to define them as Features first in Wandz.

This shift means you’re no longer limited to yes/no outcomes, but can capture the full business value of your activations.

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3 months ago

Custom Aggregated APIs

In the Wandz API Builder, you have two modes:

Raw Data – already provides rich capabilities, letting you fully customize and fetch any data of interest at the raw event or session level. This gave teams a lot of flexibility to pull detailed insights directly from Wandz.
Aggregated Data – on the other hand, was more limited. Until now, you could only fetch Daily Sessions in aggregate, without the ability to shape it to your own needs.

Based on client requests to ingest aggregated insights directly into their data warehouses and tools, we are excited to introduce the ability to create customized Aggregated Data APIs — DIY style!

With this upgrade, you can now define your own aggregated queries, such as:

Sessions performing a specific event.
Sessions with a certain affinity (brand, category, color, etc.).
Any combination of actions and attributes.

This takes the Aggregated API from a fixed view into a flexible, self-serve pipeline for structured insights — empowering you to enrich your CRM, BI,
and marketing platforms with exactly the data you need.

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3 months ago

Richer Activation Analytics

Activation Analytics is where you track the performance of your Interactions, Search, and more. To make this even more powerful, we’ve enhanced it with Daily Trend graphs. These new visualizations let you:

See how performance changes day by day.
Spot spikes, dips, and emerging patterns in real time.
Quickly connect insights to action by adjusting and optimizing your activations on the spot.

Instead of only static performance views, you now get dynamic, daily visual trends that make it easier to understand behavior shifts and continuously improve your Adaptive Experiences.

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3 months ago

✨ AI-Generated Names & Descriptions

In Wandz, the name and description you give to each element are more than just labels — they’re critical for tagging things the right way and ensuring you can use, find, and query them across other parts of the platform. A clear, consistent naming structure is what makes your work scalable and discoverable.To make this easier, we’re introducing AI-Generated Names & Descriptions. This new capability automatically interprets the specification of what you’ve built and provides multiple tailored options for both the name and description.With this, you can:

Create faster – skip the manual effort of writing and editing.
Ensure accuracy – reduce typos, inconsistencies, and vague labels.
Enable better usage – well-tagged elements are easier to query, connect, and activate throughout Wandz.

This upgrade turns an essential step into an automated, reliable, and enjoyable process, helping you build Adaptive Experiences with greater speed and clarity.

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3 months ago

📂 Duplicate the Archived

Until now, once Adaptive Experiences (Interactions, Search, A/B Tests) were moved to Archive, they could no longer be reused.
While this kept your workspace tidy, it also meant valuable past work was locked away.

We noticed many teams wanted the ability to reuse archived experiences as a foundation for new ones - rather than starting from scratch.

From today, you can do exactly that: duplicate items from the Archive and use them to create new assets in the platform. This means you can:

Save time - quickly repurpose existing work instead of rebuilding.
Retain learnings - bring back proven models or experiences for new iterations.
Work flexibly - keep your archive clean, while still leveraging it as a resource.

This feature makes your past work an asset for the future - ensuring nothing is wasted and every experiment can serve as inspiration for the next.

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4 months ago

Surfacing Newly Created Elements

We’ve improved the UX of Wandz to make your newly created elements more visible. When you create something new, it will now appear at the top of your management tables for the first few hours.

This feature is important especially when teams are working together or moving fast - it’s easy to lose track of what was just added.
This change ensures you and your team always have the most relevant, recent elements right at your fingertips.

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4 months ago

Audiences Based on Events with Higher Granularity

You asked for more precise audience building - and it’s here. Until now, you could create audiences based on whether an event happened. From now on, you can define audiences where an event occurred more or less than a certain number of times.

This means you can now easily target visitors who, for example, clicked a certain button multiple times or visited a specific area repeatedly (or not enough). This level of granularity gives you greater control over your targeting, leading to smarter activations and better results.

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4 months ago

Recommended Next Action

Wandz is a powerful and rich platform - with so much you can build, from data collection to affinities, events, audiences, and activations.
To help you stay focused and achieve your goals faster, we’re introducing Recommended Next Action.

This new feature understands what you’re building and proactively guides you to the next best element to create in order to complete your Adaptive Experience.
Just follow the ⭐️️ icon - and Wandz will take you from there.

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4 months ago

AI-Generated Design Tips for Interactions

We’re seeing amazing usage of Wandz Interactions across so many use cases:

From consistent messaging throughout the flow, promotion of events and product lines, surveys, account signups, and affinity-based personalization, to preventing cart abandonment.

It’s exciting to see how powerful and versatile Interactions have become!
The strength of Wandz Interactions comes from its powerful engine — rich event data, affinities, in-session signals, and predictive models — combined with the ease of designing in our studio.

But we’ve also seen that non-optimal design often leads to non-optimal performance. So we’re here to help you get the best results possible.

Introducing AI-Generated Design Tips:

Get instant, AI-powered suggestions to improve your Interaction’s design
Works while designing or after publishing — you choose
Dedicated tips for both mobile and desktop
Covers all design aspects — typography, colors, hierarchy, images, dimensions, and even copy suggestions

You can access this from multiple places in the Interactions feature — in the Studio, in the Summary, and via the Action Menu in the main management table.

Use it to take your Interactions to the next level!

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4 months ago

Enriched Design for the Interactions’ Close Button (X)

More design flexibility than ever – We keep adding customization options, making our studio richer every week.

You can now fully customize the Interactions’ close button – size, colors, positioning, and background overlay – so it fits perfectly with your brand guidelines and design language.

This makes your interactions even more attractive and consistent.

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