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• Raw Data – already provides rich capabilities, letting you fully customize and fetch any data of interest at the raw event or session level. This gave teams a lot of flexibility to pull detailed insights directly from Wandz.
• Aggregated Data – on the other hand, was more limited. Until now, you could only fetch Daily Sessions in aggregate, without the ability to shape it to your own needs.

• Sessions performing a specific event.
• Sessions with a certain affinity (brand, category, color, etc.).
• Any combination of actions and attributes.

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• See how performance changes day by day.
• Spot spikes, dips, and emerging patterns in real time.
• Quickly connect insights to action by adjusting and optimizing your activations on the spot.

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• Create faster – skip the manual effort of writing and editing.
• Ensure accuracy – reduce typos, inconsistencies, and vague labels.
• Enable better usage – well-tagged elements are easier to query, connect, and activate throughout Wandz.

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• Save time - quickly repurpose existing work instead of rebuilding.
• Retain learnings - bring back proven models or experiences for new iterations.
• Work flexibly - keep your archive clean, while still leveraging it as a resource.

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We’ve improved the UX of Wandz to make your newly created elements more visible. When you create something new, it will now appear at the top of your management tables for the first few hours.

This feature is important especially when teams are working together or moving fast - it’s easy to lose track of what was just added. 
This change ensures you and your team always have the most relevant, recent elements right at your fingertips.

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You asked for more precise audience building - and it’s here. Until now, you could create audiences based on whether an event happened. From now on, you can define audiences where an event occurred more or less than a certain number of times.

This means you can now easily target visitors who, for example, clicked a certain button multiple times or visited a specific area repeatedly (or not enough). This level of granularity gives you greater control over your targeting, leading to smarter activations and better results.

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Wandz is a powerful and rich platform - with so much you can build, from data collection to affinities, events, audiences, and activations.
To help you stay focused and achieve your goals faster, we’re introducing Recommended Next Action.

This new feature understands what you’re building and proactively guides you to the next best element to create in order to complete your Adaptive Experience.
Just follow the ⭐️️ icon - and Wandz will take you from there.

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We’re seeing amazing usage of Wandz Interactions across so many use cases:

From consistent messaging throughout the flow, promotion of events and product lines, surveys, account signups, and affinity-based personalization, to preventing cart abandonment.

It’s exciting to see how powerful and versatile Interactions have become!
The strength of Wandz Interactions comes from its powerful engine — rich event data, affinities, in-session signals, and predictive models — combined with the ease of designing in our studio.

But we’ve also seen that non-optimal design often leads to non-optimal performance. So we’re here to help you get the best results possible. 

Introducing AI-Generated Design Tips:

• Get instant, AI-powered suggestions to improve your Interaction’s design
• Works while designing or after publishing — you choose
• Dedicated tips for both mobile and desktop
• Covers all design aspects — typography, colors, hierarchy, images, dimensions, and even copy suggestions

You can access this from multiple places in the Interactions feature — in the Studio, in the Summary, and via the Action Menu in the main management table.

Use it to take your Interactions to the next level!

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More design flexibility than ever – We keep adding customization options, making our studio richer every week. 

You can now fully customize the Interactions’ close button – size, colors, positioning, and background overlay – so it fits perfectly with your brand guidelines and design language.

This makes your interactions even more attractive and consistent.

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