You asked for more precise audience building - and it’s here. Until now, you could create audiences based on whether an event happened. From now on, you can define audiences where an event occurred more or less than a certain number of times.

This means you can now easily target visitors who, for example, clicked a certain button multiple times or visited a specific area repeatedly (or not enough). This level of granularity gives you greater control over your targeting, leading to smarter activations and better results.

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