Full Analytics Page for Custom A/B Tests 🧪
Custom A/B Tests have become a core part of how teams experiment across Wandz.
Until now, their performance was accessible but without a complete analytics layer.
This update adds a dedicated Analytics Page, giving full visibility into how tests perform, how variations compare, and how audiences respond.
You can now view the main performance metrics, analyze results by audience segments, and identify patterns over time - all in one place.
The layout and functionality are aligned with the analytics for Adaptive Interactions and Adaptive Search, creating a consistent experience across activation types.
This new page makes it easier to interpret test outcomes, understand what drives performance differences, and apply those insights to future experiments.
