Full Analytics Page for Wandz Data Layers 📊
Many teams have asked for deeper visibility into the data layers that power Wandz - especially Affinities, Events, and Audiences.
With this release, you now have a dedicated Analytics Page for these layers, providing richer insight into who the users are that hold each affinity or trigger each event, and how these entities overlap and connect across your data.
You can explore relationships between audiences, identify cross-affinity patterns, and see how data points intersect - all directly in the platform.
When you want to dig deeper, the Generative Insights section lets you ask questions and instantly get AI-driven answers based on your data.
This new view helps teams better understand the structure and dynamics of their data, revealing new opportunities for more adaptive experiences.