Until now, the full analytics view for events and affinities showed what portion of visitors across the site population were associated with a specific event or affinity.
You can now go deeper. In addition to coverage, analytics now surface how many times an event was detected and how frequently visitors were identified with a specific affinity.

This added depth provides a much clearer picture of visitor behavior, intent strength, and preference intensity - not just whether something happened, but how often it happened.
With this enrichment, teams can make better-informed decisions when defining audiences and activating personalization, leading to more accurate targeting and more effective adaptive experiences.

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