This is a big one.
Until now, you had powerful tools to analyze the performance of a single activation with rich analytics and AI-generated insights.
Now, for the first time, you can directly compare any two Interactions side by side - performance and full configuration - to instantly understand what’s driving impact.

See how differences in audience, targeting logic, timing, and exposure translate into real results, and clearly spot why one activation outperforms another.

And this is just the beginning
Coming next is an AI-powered comparison that doesn’t just show differences - it explains them.
You’ll get clear reasoning behind performance gaps and actionable recommendations on how to improve weaker activations based on what’s already working.

Take Me There