6 months ago
Events Based on Adaptive Search Experiences
Until now, you could create Events based on:
- Page elements – when specific HTML elements were clicked, viewed, or appeared
- Wandz Interactions – when interactions were shown, clicked, or closed
Now, you can also track:
Adaptive Search – whether it was shown or clicked
What It Enables:
- Smarter audience building – Include or exclude visitors from audiences based on how they engage with Adaptive Search
- Better campaign targeting – Trigger campaigns and experiences based on meaningful search interactions
- Stronger measurement – Track the real impact of Adaptive Search on performance
With this update, you can make your Adaptive CX even more adaptive—by using search intent as a real-time signal.