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NEW FEATURE
6 months ago

Events Based on Adaptive Search Experiences

Until now, you could create Events based on: 

  • Page elements – when specific HTML elements were clicked, viewed, or appeared
  • Wandz Interactions – when interactions were shown, clicked, or closed 

Now, you can also track:

Adaptive Search – whether it was shown or clicked 

What It Enables:

  • Smarter audience building – Include or exclude visitors from audiences based on how they engage with Adaptive Search
  • Better campaign targeting – Trigger campaigns and experiences based on meaningful search interactions
  • Stronger measurement – Track the real impact of Adaptive Search on performance 

With this update, you can make your Adaptive CX even more adaptive—by using search intent as a real-time signal.

Take Me There


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