You can now target Interactions based on Page Title — in addition to Section and URL. This is especially helpful when URLs aren't semantically structured or consistent. 

You can use it now both in WHO TO TARGET and in WHAT TO MEASURE! This feature was requested by many of our clients to have richer functionality for adaptive targeting. Use it to reach the right audience, even on complex or dynamic page structures — and craft smarter, more adaptive experiences.

Take Me There