New Prediction Model Type: Regression Models Are Here

We’re excited to introduce the next generation of prediction capabilities on our platform: Regression Models! As you know, our Classification Models allow you to predict whether a specific outcome will occur during the customer journey—like visiting a certain page, showing interest in something, triggering an event, or joining a specific audience. 

With Regression Models, we’re taking it a step further. These models allow you to predict numeric values, not just yes/no outcomes.
 
This opens up a wide range of possibilities—such as:

• How many page views a user is likely to have in a session
• How many sessions a user is expected to return for
• How many items they might add to their cart
• Or any numeric value you care about in your customer journey

Take Me There